In this episode Lou Quinto and Craig P Anderson discuss how leaders and owners can hold themselves accountable.

Many business owners have an idea; they know the kind of work they want to do. Maybe it is an accounting business; perhaps it’s a printing company or a marketing company. So, they begin the task of “doing” that business. The question that goes unanswered, though, is, “what are they building?” What do they want their company to look like in three to five years? How many customers? How much revenue? How many employees?

When you have a vision for what your business will become, accountability begins. Now that you know how much revenue you want, you can start to think about what you will need to do to achieve it. And with that thinking, you begin to create objectives. Many business objectives are annual, and rightly so. Those annual objectives drive your monthly activities, which propel your weekly tasks and your daily activities. And, with those in mind, you must look at them every day, week, and month to see if you are meeting them. And if you’re not, why? What needs to change? Perhaps you were too aggressive and needed to reset expectations. Maybe though you didn’t do the work, or you were distracted by something else. By writing down your vision and objectives, you create something to hold yourself accountable to. And, if your business is going to succeed, you need to keep yourself accountable. Because, at this point, no one else is.